Chain Reactions modular jewelry lets you create your own jewelry trends, styles and designs, while also offering an alternative to passive “consumption” of identity and self-expression.
Interchangeable pices can be layered to match any outfit, mood or holiday. This produces less waste than having discrete items for very limited uses.
The same necklace may be worn with any charm. The chain color, too, may be edited. Or, you can simply break this necklace down into a bracelet and an anklet.
A modular design allows you to begin with a few pieces, and build a collection slowly over time.
As you find new interests, and you style changes, the jewelry you wear can be altered to fit the evolution. Most importantly, obsolete concepts are edited out without loosing your entire investment in self-expression.
As your mind and body mature over time, your sense of creative empowerment and collaborative involvement will also blossom. When your choices as a consumer are more closely fitted to you, they are far more rewarding, and less likely to be discarded before their use value is depleted.
With modular designs, there are no limits to potential for growth. Individual pieces are not bound by a specific configuration, and move freely between designs. Charms for earrings double as charms for bracelets and necklaces.
